Nick Crain | 12/21/22

  When it comes to scouting players and evaluating talent, there’s two approaches to take. The first is an analytics driven approach, which digs deep into how players perform at all levels using data and calculations. The second option is the eye test that focuses on things only available when watching players up close, adding a different level of insight.   In today’s NBA, watching players live and putting players through the eye test is easier than ever. With the advancement of technology over the past several years, it’s easy to catch players live on TV or find tape later on. It’s always best to evaluate athletes in person, which is also an option for anybody willing to go watch games live.   What’s harder to get your hands on, however, is a tool that provides detailed analytics on players. The naked eye can’t place value on an athlete’s performance on a night-to-night basis or project what they’ll do moving forward, so having something that can provide you with detailed and up-to-date information is crucial. Furthermore, it’s even more difficult to analyze a player’s fit with others on their roster or even other teams around the league without data and analytics.   This is where ProFitX steps in.   The Athledex platform gives teams, players, agents, media and even fans insight that can’t be quantified by simply watching the game.   Let’s take Dejounte Murray as an example. How has he performed and fit in with the Atlanta Hawks during his first season in that system?   For starters, within seconds you can understand whether or not he’s performing above or below what he is being paid. It’s clear that Murray is at minimum a positive return on Atlanta’s investment.   From there, let’s dig into the fit with his new teammates. A guard that likes to facilitate, he has fantastic synergy with Atlanta’s two top bigs, as he sets them up in pick-and-roll situations and gets them good looks in the post.   Furthermore, we can take a look at what Murray has been best at this season, as he’s continued to be a two-way talent. He’s made a significant impact on both ends, which has been key in Atlanta being a top 12 defense this season after being bottom five last season.   The Hawks have been better all season long when Murray is on the floor. Although they haven’t had the start to the season they expected, Murray was well worth the trade they made for him. While that has appeared clear all season if you’ve watched Atlanta play, it’s impossible to truly quantify that without data and analytics.